The challenge
Frameloop AI is an AI video generator: cinematic shorts and ads created in minutes, with scripting, visuals, voiceovers, and editing handled by AI. It's a strong product in one of the most crowded categories in software, where every keyword is contested by heavily funded competitors.
When founder Karunakar Gautam (ex-Google, Adobe) and I first met, a basic SEO foundation was in place, including some comparison and alternative pages, but nothing was tied together by a keyword strategy. There was no clear picture of which terms to win, Domain Rating sat at 9, and the product had no presence in AI search engines, which is exactly where buyers of AI tools now start their research. The goal was user acquisition through organic channels, without depending on paid spend.
The approach
Instead of jumping straight into content, I started with the market and worked backward to channels.
- Competitive market analysis first. I mapped what competitors ranked for, which pages drove their signups, and where the winnable gaps were. This analysis also surfaced a monetization gap, and I recommended adding a new plan to the pricing page.
- A keyword strategy built for intent, not volume. I identified the keywords Frameloop could realistically win and prioritized high-intent commercial terms. The existing comparison and alternative pages became the base, and I added new ones covering the searches a buyer actually runs before choosing a tool.
- AEO and GEO from day one. Content and site structure were built so answer engines could read, cite, and recommend Frameloop. The product became discoverable in ChatGPT, Perplexity, Claude, and Grok, not just Google.
- Authority building at speed. Through targeted off-site work, including parasite SEO on high-authority platforms, Domain Rating grew from 9 to 30 in a single month, which lifted the ceiling for every page on the site.
- Reddit for high-intent users. Authentic participation in the communities where people ask "which AI video tool should I use," turning threads into a steady source of qualified signups.
- Lifecycle email, not just acquisition. I set up the Mailchimp onboarding sequence and ran campaigns to the full user base of 35,000+ users, so new signups activated instead of going cold.
- LinkedIn from the brand account. A consistent posting cadence that compounds brand searches and supports every other channel.
The results
The numbers below come straight from Search Console and GA4, comparing the last 3 months against the previous period.
- Search impressions and clicks doubled from 300K to 650K in 3 months, in a highly competitive market.
- Domain Rating grew from 9 to 30 in 1 month, building the authority base for long-term rankings.
- Ranked for the identified target keywords, including the commercial comparison and alternative terms that convert.
- Discoverable in AI search engines: ChatGPT, Perplexity, Claude, and Grok now surface Frameloop for relevant queries.
- Full-funnel organic system in place: SEO, AEO/GEO, Reddit, LinkedIn, and email onboarding running as one machine.
The engagement has since grown into an ongoing role: I now manage 80% of Frameloop's organic GTM across every channel above. That's the pattern I aim for in every engagement: start with one problem, earn trust with results, and become an extension of the team.
“Avinash helped us double our search impressions and clicks from 300K to 650K in just 3 months, that too in a highly competitive market. He's very data oriented, builds automations to increase efficiency, and is highly proactive in finding problems and fixing them even beyond his duties. He now manages 80% of our organic GTM across multiple channels like SEO, LinkedIn, Reddit, email, and more.”