Master Brain · 11 daily/weekly playbooks
GTM Funnel tells you what each channel's funnel looks like. This page tells you which channel to actually focus on (the Master Brain) and how to run it every single day (the 11 playbooks). Pick the right channel; run the right motion.
The 3-layer GTM stack
Layer 1 · Decide
Master Brain
Which channel should I run for THIS product? Answer 7 questions.
↓ This page (top section)
Layer 2 · Architect
GTM Funnel
What does the funnel for that channel look like, end to end?
↗ /gtm-funnelLayer 3 · Execute
11 Playbooks
How do I actually run that channel every day / week?
↓ This page (bottom section)
The Master Brain · a decision engine that shows its work
Answer the 7 questions for ONE product. Each answer points to channels (the letters). Tally the letters. The 1–2 channels with the most points = where to focus FIRST. The logic is shown so you learn to do this without the tool.
The Master Brain · channel picker
Answer the 7 questions for ONE product. Tally appears live on the right.
The override rules
MOMENTUM WINS
if Q5 gave a channel +3 (you already have traction), START THERE even if another scored higher on paper. A channel you're already winning > a "better-fit" channel you'd start cold. Build on the fire that's lit.
NEVER MORE THAN 2 ACQUIRE CHANNELS
at once, no matter the budget or time. Sprawl = the #1 killer. Depth compounds.
MATCH CHANNEL TO BUYER, NOT TO YOUR COMFORT
if buyers are on Reddit but you prefer LinkedIn, the buyers win. Go to them.
90-DAY RULE
once you pick, run it 90 days before judging or switching. Channels reward depth, and depth takes reps.
OFFER FIRST
if the product has no converting offer yet, NO paid channel and NO partner channel. Organic only until it sells.
Worked example
an AI tool built specifically for the Laravel/PHP ecosystem. Buyer = Laravel developers (technical, niche, community-driven). This is a DEVELOPER-TOOL in a TIGHT NICHE — which pulls the answer toward community + search + docs, NOT toward broad social. Watch how the engine shifts vs a general SaaS.
Answers + scoring
Tally (acquire channels)
| Channel | Math | Score | Note |
|---|---|---|---|
| RD | 2 + 2 | = 4 | |
| SEO | 2 + 2 + 2 | = 6 | |
| X | 1 + 1 + 2 + 1 | = 5 | |
| YT | 1 + 3 | = 4 | |
| PH | 1 + 1 | = 2 | (event, not daily) |
| NL | 1 | = 1 | (always-on converter) |
GATES: Q6=c → keep top 2 acquire channels. Q7=a → PA/INF already removed.
RAW TOP 2: SEO (6) + X (5) ... but the override rules change this.
Override check · judgment > arithmetic
NICHE-COMMUNITY RULE
LaraCopilot's buyers cluster in a SPECIFIC, identifiable place — the Laravel community (Laravel News, Laracasts forum, r/laravel, Laravel Discords, PHP Twitter, Laracon). A niche dev tool lives or dies on being TRUSTED INSIDE that community. So Reddit/community weight should be read as "Laravel community presence," which is bigger than its raw score suggests. Bump community to co-primary.
MATCH CHANNEL TO BUYER
developers distrust marketing + reward usefulness. SEO (solving their Laravel problems in search) and community presence (being a real, helpful Laravel dev) both fit that DNA. X is the amplifier, not the base.
OFFER FIRST
Q7=a → no paid, no influencer until the offer converts. Correct for an early dev tool.
→ Focus
PRIMARY 1: SEO / content that solves Laravel problems (devs google their problems → be the answer + the tool) → blog posts targeting "how to [Laravel task]", "[Laravel error] fix", "best AI for Laravel" → engineered for GEO too: get cited when devs ask ChatGPT "best AI tool for Laravel"
PRIMARY 2: Laravel COMMUNITY presence (the niche where trust is earned) → genuinely help in r/laravel, Laracasts, Laravel Discords, PHP Twitter; 90/10 rule, be a real dev
AMPLIFIER: X (post build-in-public + 10-sec "watch it write Laravel code" demos → travels in PHP/dev Twitter)
ALWAYS-ON: Newsletter (capture every dev who lands → nurture with Laravel tips + product updates)
EVENT: Product Hunt + a Laravel News feature when you have a launch moment
Answer
Don't lead with broad social. LaraCopilot is a niche developer tool, so WIN THE LARAVEL COMMUNITY + OWN LARAVEL SEARCH. Be the helpful Laravel dev who also happens to have built the tool, and be the answer when devs google their Laravel problems (and when they ask AI). Use X to amplify with short code-in-action demos. Capture everyone into the newsletter. Hold paid/influencer until the offer is proven, then consider sponsoring Laravel News / a Laravel YouTuber (influencer) as your FIRST paid move — because in a tight niche, ONE trusted community voice outperforms any broad ad.
Why this differs · LaraCopilot's buyer is a SPECIFIC technical community (→ community + search win, X is only the amplifier). Same engine, different buyer, different answer. THAT is the judgment the brain is teaching you: the buyer decides the channel, every time.
The 11 execution playbooks
Each playbook is a complete daily/weekly system: the one mandate, phase-0 setup, daily blocks (~1.5–2 hrs/day or a weekly cycle), the scoreboard, and the 90-day arc. Pick the playbook for the channel(s) the Master Brain picked above.
Be a Redditor first, marketer ~10%
Reddit punishes the impatient and rewards the patient with compounding interest. The 90/10 law governs everything.
Trust > reach · own the golden hour
Reach is down ~50% for 95% of creators. You win by becoming THE recognized voice in ONE niche — not by posting more.
Replies are the engine, not posts
A small engaged audience beats a huge unengaged one. ≥50% of activity = replies in others' conversations. Eventual reciprocity.
One video/week · title + thumbnail decide everything
Highest-trust channel. Title + thumbnail = 80% of the click. Hook = whether they watch. Retention = whether YouTube shows more.
Demand → supply · AI-citable · 6-month payoff
Find what your buyer is already searching for (demand), then supply the post engineered to be the answer. GEO is your unfair edge.
Hunting · 4-step DM sequence · value-first
10 hand-researched messages beat 1000 templated ones. Lead with THEIR problem, never your pitch. Never pitch in DM #1.
Cold DM = ban · earned DM converts
Cold DMing on Reddit gets you banned. Only DM when one of 3 legitimate triggers is met. Earn in public, continue in private.
Warm them in public first · cold DMs rot in request folder
Most people have DMs closed to non-followers. Reply usefully for days → get on their radar → THEN DM warm.
Borrow trust · don't steal attention
Engage publicly near competitors/creators your ICP trusts. Add value to the conversation — never scrape, never cold-blast.
Rank is vanity · the harvest is the win
95% of PH launches 'fail' by ranking. But every launch can still capture emails, a backlink, social proof, and a cohort to nurture for weeks.
Amplifies fit · never run before organic converts
Paid amplifies what works. Set the math (CAC, LTV, kill line) BEFORE you spend a rupee. Small test → kill or scale.
Channel key
(*) NL is never a primary — it's the converter every channel feeds. (+) PH is an event, not a daily channel. (++) AFF/INF are later-stage: need a converting offer + budget first.
Want this run for you?
If your team is running 5+ channels at 30% each with no compounding, the Master Brain narrows you to 1–2. Then I install the playbook for those — the actual daily/weekly motion, not just slides.
