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Free AEO & GEO Audit

An 80-point readiness audit that scores your brand against the signals that determine whether ChatGPT, Claude, Perplexity, and Gemini will cite you. Get the score, the per-category breakdown, and the ranked fix list — in about 15 minutes.

79 items · 173 weighted points · 40 auto-checked · 24 open-and-paste · 15 self-reported · No data stored

Run an AEO audit

Tell us your domain and brand name. Optional fields below sharpen a few of the schema and on-page checks.

Just the hostname. We'll fetch https://{domain}/ for the audit.

Used for Wikidata + Wikipedia lookups and entity-presence checks.

Optional. If skipped, those checks fall back to homepage-only.

What gets scored

  • Technical foundation

    15 items · 35 pts

    Robots.txt access for AI crawlers, server-side rendering, llms.txt, sitemap, search-engine submission status.

  • Schema markup

    15 items · 25 pts

    JSON-LD structured data: Organization, SoftwareApplication, FAQ, Article, Product, sameAs entity graph.

  • On-page AEO

    6 items · 11 pts

    Direct answers up top, question-form headings, FAQ density, recency signals, content depth.

  • Entity presence

    23 items · 52 pts

    Listings on G2, Capterra, TrustRadius, Gartner Peer Insights, Wikidata, Wikipedia, Crunchbase, GitHub, and 15 other authority sources.

  • Off-page signals

    17 items · 40 pts

    Reviews, comparison/alternatives/listicle/integrations pages, YouTube + podcast transcripts, original research, Reddit presence, brand consistency.

  • External tool scores

    3 items · 10 pts

    PageSpeed Insights, isitagentready.com, and the buyer-intent prompt baseline that proves AEO actually works for your brand.

Final score = earned points ÷ 173 × 100. Commit 3 wires Category 1 — robots.txt + sitemap + llms.txt + SSR + IndexNow. Categories 2–6 land in subsequent commits.

Volume is shifting

Gartner projects 25% of organic search volume will move to AI engines by 2026. If you're not cited inside answers, you're not in the consideration set.

It's a different stack

Ranking #1 on Google doesn't mean ChatGPT or Claude cite you. AI engines weight robots.txt access, schema, entity presence on third-party platforms, and listicle/comparison content — not just backlinks.

Quick wins exist

Most failing brands fail on the same 5–10 items: blocked AI crawlers (often via Cloudflare's Bot Fight Mode default), missing Organization + sameAs schema, no Wikidata entry, and zero /vs/ or /alternatives-to/ pages.

How the audit works

  1. 1

    Paste your domain + brand

    Plus optional pointers to your pricing page and comparison page pattern. That's the entire input form.

  2. 2

    Auto-checks fan out in parallel

    Robots.txt, sitemap, llms.txt, homepage HTML + JSON-LD parsing, on-page text analysis, sitemap regex for content patterns, Wikidata + Wikipedia API lookups.

  3. 3

    Confirm the human-checked items inline

    Entity-presence rows offer a quick yes/no toggle plus an optional URL field we verify with a HEAD check. Self-reported items get a single click each.

  4. 4

    Get a weighted score + ranked fix list

    Final score on the 0–100 band scale, per-category breakdown, and the top recommended next actions ordered by points-per-effort.

The 6 categories we score

  • Category 1

    Technical foundation

    15 checks covering AI bot access (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, Bingbot/CCBot), sitemap/robots.txt wiring, llms.txt, server-side rendering, IndexNow, and Cloudflare's Bot Fight Mode.

  • Category 2

    Schema markup

    15 JSON-LD checks: Organization, SoftwareApplication, FAQPage, Article, Person, BreadcrumbList, sameAs entity graph (5+ nodes), Product + PriceSpecification, AggregateRating, Review, VideoObject, HowTo, Dataset, Table, schema-validates-without-errors.

  • Category 3

    On-page AEO

    6 checks: BLUF in first 100 words, question-form H2s, FAQ density, dateModified freshness (<90 days), word-count depth, ItemList schema for listicles.

  • Category 4

    Entity presence

    23 directories and authority graphs: G2, Capterra, TrustRadius, Gartner Peer Insights, Trustpilot, Software Advice, GetApp, AlternativeTo, Product Hunt, SaaSHub, SaaSworthy, Slant, PeerSpot, Clutch, GoodFirms, SourceForge, Crozdesk, Crunchbase, GitHub, Wikidata, Wikipedia, LinkedIn, Google Business Profile.

  • Category 5

    Off-page signals

    17 checks: G2 + Capterra review volume, /vs/ + /alternatives-to/ + /integrations/ + listicle pages on your own site (auto-detected from sitemap), YouTube/podcast transcripts, Reddit presence, Featured.com placements, original research, brand-name consistency across 8 authority sources.

  • Category 6

    External tool scores

    3 checks: PageSpeed Insights (all 8 metrics ≥ 90 across mobile + desktop), isitagentready.com score, and a buyer-intent prompt baseline established across ChatGPT/Claude/Perplexity/Gemini.

What the score means

Earned points ÷ 173 × 100. Each band maps to a different action priority:

  • Critical gaps

    0–30

    Being filtered out at the door.

  • Foundation incomplete

    31–60

    Major blockers remain.

  • Eligible but invisible

    61–80

    Foundation in place — now you need volume.

  • Optimized

    81–95

    Citations should compound over 60–90 days.

  • Fully AEO-ready

    96–100

    Top 1% of cited brands.

How this pairs with our other free tools

The AEO audit borrows the same engines that power the other tools on this site. When the audit flags a problem, the deeper diagnostic tool is one click away.

At a glance

  • Items79
  • Total weighted points173
  • Auto-checked40
  • Open-and-paste24
  • Self-reported15
  • Typical audit time~15 min

Frequently Asked Questions

What is AEO and how is it different from SEO?

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) cover the new layer of organic visibility: showing up inside AI-generated answers from ChatGPT, Claude, Perplexity, and Gemini — not just blue links in Google. Classical SEO still matters, but AEO requires a different stack: robots.txt access for AI crawlers, schema markup that exposes facts, entity presence on G2/Capterra/Wikidata, and content patterns AI engines extract well (BLUFs, FAQs, listicles).

What does this audit actually check?

80 items across 6 categories: technical foundation (AI bot access, llms.txt, SSR, IndexNow), schema markup (15 JSON-LD types), on-page AEO signals (BLUF, question H2s, FAQ density, freshness), entity presence (23 platforms), off-page signals (review counts, comparison pages, transcripts, original research, brand consistency), and external tool scores (PageSpeed, isitagentready.com, prompt baseline).

How long does the audit take?

Automated checks run in under 30 seconds. Filling in the self-reported items typically takes 5–10 minutes. End to end: about 15 minutes.

Where do the scoring weights come from?

Weights are derived from public AI citation studies and our own analysis of which signals correlate with appearing in ChatGPT/Claude/Perplexity/Gemini answers for SaaS queries. G2 listings, Wikidata Q-IDs, server-side rendering, and original research carry the heaviest weight; niche directory listings and individual schema types carry the lightest.

Is this free? Do I need an account?

Yes, free. No signup. The audit runs in your browser; the server-side checks (robots.txt, schema parsing, sitemap regex) hit only the URLs you paste in. Results are not stored on our side.

How does this compare to isitagentready.com?

isitagentready.com is a great single-page scanner focused on AI bot access and basic on-page signals. This audit is broader — it covers the full AEO stack including off-page entity presence, schema depth, content patterns, and the 23-platform entity-presence check. We actually link to isitagentready.com from within the audit as one of the external-tool checks.