GTM & Growth
Plays, frameworks, and case studies from running GTM for AI startups. Product marketing, SEO, AEO, GEO, and AI-assisted marketing workflows that move pipeline.
Your next customer won't search for a Perth startup, they'll ask ChatGPT a question that never mentions the city. For founders outside Australia's biggest hubs, that changes everything: in AI search, authority beats geography. Here's the 90-day plan to win it.
Avinash Vagh••11 min
You don't need a bigger marketing budget to improve your AI visibility, you need a better content strategy. Seven strategies I'd prioritise for a Sydney startup today, the three mistakes that keep founders invisible in AI search, and why 2026 is the window to start.
Avinash Vagh••9 min
If you're looking for a GEO agency that understands B2B SaaS, don't start with a general SEO agency. A shortlist of GEO partners judged on how they fit software buying, with who each is best for and how to choose by stage.
Avinash Vagh••9 min
You know you need AEO, but not what the retainer actually buys. Here is exactly what an AEO agency does, the five core deliverables, how long each takes, and what done looks like, so you can vet any provider before you spend a dollar.
Avinash Vagh••8 min
ChatGPT Search answers buyers with linked citations, not just text. Here is how retrieval and fan-out queries work, why your Bing index decides your fate, and the exact steps SaaS teams can take to earn ChatGPT Search citations in 2026.
Avinash Vagh••7 min
In Australia, 60-65% of Google searches end without a click, rising to 80-83% when an AI Overview appears. Here is what the data shows, which content loses most, and why the fix is to become the source AI cites, not to fight the answer layer.
Avinash Vagh••8 min
A practical 90-day generative engine optimisation implementation guide for B2B SaaS teams that want to get cited, recommended, and discovered in AI search.
Avinash Vagh••12 min
Every AEO guide tells founders to establish their entity on Wikidata, almost none show you how. This is the missing tutorial: notability rules, the exact properties to add, the sameAs schema wiring, a legitimate Wikipedia citation method and the reasons entries get deleted.
Avinash Vagh••8 min
Brisbane's agency competition for AI search is thin while buyer behaviour shifts fast, which hands local founders a window. This guide covers how AI decides who to cite, why the River City Labs and Fishburners ecosystem is an unused citation network, and a four-step playbook to get your startup into AI answers.
Avinash Vagh••8 min
G2 reviews change whether ChatGPT will consider you, but barely change where you land once you are in the running. Here is what the published research actually shows, why the studies seem to disagree, and a repeatable test to measure your own category this week.
Avinash Vagh••10 min
Google's AI Overviews reach 2 billion people a month and most Melbourne SaaS founders sell into markets where AI search is already the default. This guide covers AEO, GEO, why the Melbourne ecosystem is an unfair advantage, and a 5-step playbook to get cited and recommended.
Avinash Vagh••8 min
AI referral traffic is barely 1% of sessions, yet it converts 4x to 5x better than organic and past 6x in B2B. This post breaks down the data behind the premium, why ChatGPT visitors arrive pre-qualified, and the exact GA4 setup to track and value them.
Avinash Vagh••8 min
AI Overviews now sit where your #1 organic result used to. This guide covers how Google picks its sources, the on-page structure that makes your passages liftable, and the GEO signals proven to raise generative visibility by up to 40 percent.
Avinash Vagh••7 min
Before you pay an agency for answer engine optimization, run this 40-point AEO checklist yourself. It covers crawlability, content structure, the GEO signals proven to lift AI citations by up to 40%, and the three questions that expose a weak agency.
Avinash Vagh••7 min
A neutral head-to-head of Profound, Peec AI, and Otterly for AEO and GEO in 2026: real pricing, engine coverage, straight verdicts by stage, and the strongest alternatives if none of the three fit.
Avinash Vagh••8 min
Reddit is one of the most cited sources inside ChatGPT answers in 2026. Here is the exact mechanism, the honest evidence, and the credibility-first method to get your SaaS named without getting banned.
Avinash Vagh••8 min
A startup-first comparison of the best AI visibility tools in 2026, covering Profound, Peec AI, Scrunch AI, Otterly.ai, Creaitor.ai, and Nightwatch, with honest picks for solo operators, growth teams, content-led brands, and well-funded companies.
Avinash Vagh••9 min
Schema markup for AI search is table stakes, not a growth hack. Here is the honest, evidence-backed ranking of which schema types actually get cited by ChatGPT, Perplexity, and Google AI Overviews, with copy-paste JSON-LD for SaaS and the cargo cult to skip.
Avinash Vagh••7 min
ChatGPT now decides the shortlist for tens of millions of buyers every day. Here is the build-it playbook to get your SaaS named inside generated answers, in 90 days.
Avinash Vagh••7 min
Perplexity is the most winnable AI search engine right now. This founder playbook breaks down how to get cited by Perplexity AI, from PerplexityBot access to citation tracking, in the order you should act on it.
Avinash Vagh••8 min
A credible GEO agency should improve recommendations, citations and brand accuracy across ChatGPT, Perplexity, Gemini and Google AI experiences. Here are six Australian options compared by startup fit, delivery model and genuine GEO capability.
Avinash Vagh••6 min
A practical, no-cost method for measuring whether ChatGPT mentions, recommends, and cites your brand across the prompts buyers actually use.
Avinash Vagh••17 min
SEO, AEO and GEO are layers, not rival channels. For most Aussie SaaS founders the first dollar belongs in SEO foundations — here's the framework for deciding when AEO or GEO should jump the queue.
Avinash Vagh••9 min
One wrong Disallow can quietly remove you from ChatGPT, Perplexity, and Google's AI Overviews. Here's the current AI bot list, copy-paste robots.txt configs, and a clear rule for when to allow GPTBot and when to block it.
Avinash Vagh••8 min
GEO agency pricing in Australia can range from a low-cost monitoring tool to a five-figure monthly engagement. This guide breaks down what you should expect to pay, what each pricing model includes and when hiring an agency makes sense.
Avinash Vagh••17 min
llms.txt is real, easy to add, and mostly misunderstood. Here's what it is, how it differs from robots.txt, a copy-paste example, and an honest answer on whether your SaaS actually needs one.
Avinash Vagh••9 min
Most AEO agency lists are built for franchises and enterprise brands. This one is for SaaS and AI founders: who actually fits a startup budget, honest AUD pricing, and the questions to ask before you sign.
Avinash Vagh••8 min
13.6 million Australians now use AI tools, 10.5 million use ChatGPT, and 64% have seen Google's AI Overviews. Here are 40+ AI search statistics for Australia in 2026, each written as a citable line with its source named inline.
Avinash Vagh••7 min
Your competitors get named in ChatGPT answers and you don't. Here are the 6 real reasons your SaaS is invisible to AI, in the order you should check them, plus a free 15-minute co-occurrence audit.
Avinash Vagh••8 min
Reddit has 100K+ active communities and 1.5B monthly visitors. Here's the exact playbook I used to get 200+ users for NoonLaunch with zero ad spend — subreddits, post formats, timing, and what gets you banned.
Avinash Vagh••16 min
Most UK SaaS founders have tried a generalist agency and got traffic with zero pipeline. Here's what a real B2B SaaS SEO agency looks like, how to evaluate one, and what to prepare before your first call.
Avinash Vagh••8 min
Product Hunt, Hacker News, Indie Hackers, AlternativeTo, BetaList, NoonLaunch, F6S, ShowMeYourSite, SaaSHub, OpenHunts — plus how to combine them for real traction.
Avinash Vagh••5 min
From scrolling X and the Build in Public community to shipping PromptNoon, AccordKit, IndieMap, Aizecs, and NoonLaunch — what I learned building in public from India.
Avinash Vagh••4 min
The role that connects products to people — owning positioning, messaging, and go-to-market so the right users understand, adopt, and stay.
Avinash Vagh••17 min
The person who designs and drives the strategy that takes a product to market. ICP, positioning, pricing, GTM motion, and the skills that separate companies that grow from those that stall.
Avinash Vagh••22 min
The role quietly running B2B revenue in 2026 — what a GTM Engineer does, what they build, and why companies are paying premium for it.
Avinash Vagh••21 min
From a mechanical engineering degree to running GTM for B2B SaaS and AI products — this is how I learned to build and market things on the internet.
Avinash Vagh••2 min
