GTM & Growth

From experiments to compounding organic demand.

Plays, frameworks, and case studies from running GTM for AI startups. Product marketing, SEO, AEO, GEO, and AI-assisted marketing workflows that move pipeline.

Latest posts

How Reddit Mentions Get Your SaaS Mentioned in ChatGPT (2026)

Reddit is one of the most cited sources inside ChatGPT answers in 2026. Here is the exact mechanism, the honest evidence, and the credibility-first method to get your SaaS named without getting banned.

Jul 2, 2026

~8 min read

ChatGPTRedditAEOGEOAI SearchSaaS

Best AI Visibility Tools Compared for Startups (2026)

A startup-first comparison of the best AI visibility tools in 2026, covering Profound, Peec AI, Scrunch AI, Otterly.ai, Creaitor.ai, and Nightwatch, with honest picks for solo operators, growth teams, content-led brands, and well-funded companies.

Jul 1, 2026

~9 min read

AI VisibilityAEOGEOAI SearchToolsSaaS

Schema Markup for AI Search: What Gets Cited in 2026

Schema markup for AI search is table stakes, not a growth hack. Here is the honest, evidence-backed ranking of which schema types actually get cited by ChatGPT, Perplexity, and Google AI Overviews, with copy-paste JSON-LD for SaaS and the cargo cult to skip.

Jun 30, 2026

~7 min read

SchemaStructured DataAEOGEOAI Search

How to Get Your SaaS Recommended by ChatGPT (2026)

ChatGPT now decides the shortlist for tens of millions of buyers every day. Here is the build-it playbook to get your SaaS named inside generated answers, in 90 days.

Jun 29, 2026

~7 min read

ChatGPTAEOGEOAI SearchSaaSRecommendations

How to Get Cited by Perplexity AI: Founder Playbook

Perplexity is the most winnable AI search engine right now. This founder playbook breaks down how to get cited by Perplexity AI, from PerplexityBot access to citation tracking, in the order you should act on it.

Jun 23, 2026

~8 min read

PerplexityAEOGEOAI SearchLLM Visibility

Best GEO Agencies in Australia for SaaS Brands (2026)

A credible GEO agency should improve recommendations, citations and brand accuracy across ChatGPT, Perplexity, Gemini and Google AI experiences. Here are six Australian options compared by startup fit, delivery model and genuine GEO capability.

Jun 22, 2026

~6 min read

GEOAEOAI SearchAustraliaSaaS

How to Track Brand Mentions in ChatGPT (Free Methods)

A practical, no-cost method for measuring whether ChatGPT mentions, recommends, and cites your brand across the prompts buyers actually use.

Jun 21, 2026

~17 min read

AI Brand MonitoringChatGPTGEOAI SearchLLM Visibility

AEO vs GEO vs SEO: Where Should Aussie SaaS Spend First?

SEO, AEO and GEO are layers, not rival channels. For most Aussie SaaS founders the first dollar belongs in SEO foundations — here's the framework for deciding when AEO or GEO should jump the queue.

Jun 20, 2026

~9 min read

AEOGEOSEOAI SearchSaaS

Robots.txt for AI Crawlers: Allow GPTBot or Block It?

One wrong Disallow can quietly remove you from ChatGPT, Perplexity, and Google's AI Overviews. Here's the current AI bot list, copy-paste robots.txt configs, and a clear rule for when to allow GPTBot and when to block it.

Jun 19, 2026

~8 min read

robots.txtAI CrawlersAEOAI SearchTechnical SEO

GEO Agency Pricing in Australia: 2026 Cost Breakdown

GEO agency pricing in Australia can range from a low-cost monitoring tool to a five-figure monthly engagement. This guide breaks down what you should expect to pay, what each pricing model includes and when hiring an agency makes sense.

Jun 17, 2026

~17 min read

GEOAustraliaAEOAI SearchPricing

llms.txt Explained: Does Your SaaS Website Need One?

llms.txt is real, easy to add, and mostly misunderstood. Here's what it is, how it differs from robots.txt, a copy-paste example, and an honest answer on whether your SaaS actually needs one.

Jun 16, 2026

~9 min read

llms.txtAEOAI SearchSaaSTechnical SEO

Best AEO Agencies in Australia for SaaS Founders (2026)

Most AEO agency lists are built for franchises and enterprise brands. This one is for SaaS and AI founders: who actually fits a startup budget, honest AUD pricing, and the questions to ask before you sign.

Jun 15, 2026

~8 min read

AEOGEOAI SearchAustraliaSaaS

AI Search Statistics Australia 2026: 40+ Data Points

13.6 million Australians now use AI tools, 10.5 million use ChatGPT, and 64% have seen Google's AI Overviews. Here are 40+ AI search statistics for Australia in 2026, each written as a citable line with its source named inline.

Jun 13, 2026

~7 min read

AI SearchStatisticsAustraliaAEOGEOChatGPT

Why ChatGPT Doesn't Recommend Your Product (How to Fix)

Your competitors get named in ChatGPT answers and you don't. Here are the 6 real reasons your SaaS is invisible to AI, in the order you should check them, plus a free 15-minute co-occurrence audit.

Jun 11, 2026

~8 min read

AEOGEOChatGPTAI SearchSaaSSEO

How to Get Customers From Reddit for Your SaaS (Without Getting Banned)

Reddit has 100K+ active communities and 1.5B monthly visitors. Here's the exact playbook I used to get 200+ users for NoonLaunch with zero ad spend — subreddits, post formats, timing, and what gets you banned.

May 19, 2026

~16 min read

Reddit MarketingSaaSCustomer AcquisitionGTMGrowth

B2B SaaS SEO Agency in the UK: What Founders Actually Need in 2026

Most UK SaaS founders have tried a generalist agency and got traffic with zero pipeline. Here's what a real B2B SaaS SEO agency looks like, how to evaluate one, and what to prepare before your first call.

May 9, 2026

~8 min read

B2B SaaSSEOUKGTMContent StrategyAgency

Top 11 Startup Submission Sites (2026)

Product Hunt, Hacker News, Indie Hackers, AlternativeTo, BetaList, NoonLaunch, F6S, ShowMeYourSite, SaaSHub, OpenHunts — plus how to combine them for real traction.

Mar 31, 2026

~5 min read

StartupsSEOProduct LaunchDirectories

My Journey From X Explorer to Indie Hacker

From scrolling X and the Build in Public community to shipping PromptNoon, AccordKit, IndieMap, Aizecs, and NoonLaunch — what I learned building in public from India.

Mar 28, 2026

~4 min read

Indie HackerBuild in PublicSolo FounderJourney

What is GTM Strategist? GTM Strategy Guide for 2026

The person who designs and drives the strategy that takes a product to market. ICP, positioning, pricing, GTM motion, and the skills that separate companies that grow from those that stall.

Mar 8, 2026

~22 min read

GTMB2B SaaSGTM StrategyProduct Marketing