GTM & Growth
Plays, frameworks, and case studies from running GTM for AI startups. Product marketing, SEO, AEO, GEO, and AI-assisted marketing workflows that move pipeline.
Every AEO guide tells founders to establish their entity on Wikidata, almost none show you how. This is the missing tutorial: notability rules, the exact properties to add, the sameAs schema wiring, a legitimate Wikipedia citation method and the reasons entries get deleted.
Jul 22, 2026
~8 min read
Brisbane's agency competition for AI search is thin while buyer behaviour shifts fast, which hands local founders a window. This guide covers how AI decides who to cite, why the River City Labs and Fishburners ecosystem is an unused citation network, and a four-step playbook to get your startup into AI answers.
Jul 17, 2026
~8 min read
G2 reviews change whether ChatGPT will consider you, but barely change where you land once you are in the running. Here is what the published research actually shows, why the studies seem to disagree, and a repeatable test to measure your own category this week.
Jul 15, 2026
~10 min read
Google's AI Overviews reach 2 billion people a month and most Melbourne SaaS founders sell into markets where AI search is already the default. This guide covers AEO, GEO, why the Melbourne ecosystem is an unfair advantage, and a 5-step playbook to get cited and recommended.
Jul 10, 2026
~8 min read
AI referral traffic is barely 1% of sessions, yet it converts 4x to 5x better than organic and past 6x in B2B. This post breaks down the data behind the premium, why ChatGPT visitors arrive pre-qualified, and the exact GA4 setup to track and value them.
Jul 8, 2026
~8 min read
AI Overviews now sit where your #1 organic result used to. This guide covers how Google picks its sources, the on-page structure that makes your passages liftable, and the GEO signals proven to raise generative visibility by up to 40 percent.
Jul 7, 2026
~7 min read
Before you pay an agency for answer engine optimization, run this 40-point AEO checklist yourself. It covers crawlability, content structure, the GEO signals proven to lift AI citations by up to 40%, and the three questions that expose a weak agency.
Jul 6, 2026
~7 min read
A neutral head-to-head of Profound, Peec AI, and Otterly for AEO and GEO in 2026: real pricing, engine coverage, straight verdicts by stage, and the strongest alternatives if none of the three fit.
Jul 3, 2026
~8 min read
Reddit is one of the most cited sources inside ChatGPT answers in 2026. Here is the exact mechanism, the honest evidence, and the credibility-first method to get your SaaS named without getting banned.
Jul 2, 2026
~8 min read
A startup-first comparison of the best AI visibility tools in 2026, covering Profound, Peec AI, Scrunch AI, Otterly.ai, Creaitor.ai, and Nightwatch, with honest picks for solo operators, growth teams, content-led brands, and well-funded companies.
Jul 1, 2026
~9 min read
Schema markup for AI search is table stakes, not a growth hack. Here is the honest, evidence-backed ranking of which schema types actually get cited by ChatGPT, Perplexity, and Google AI Overviews, with copy-paste JSON-LD for SaaS and the cargo cult to skip.
Jun 30, 2026
~7 min read
ChatGPT now decides the shortlist for tens of millions of buyers every day. Here is the build-it playbook to get your SaaS named inside generated answers, in 90 days.
Jun 29, 2026
~7 min read
Perplexity is the most winnable AI search engine right now. This founder playbook breaks down how to get cited by Perplexity AI, from PerplexityBot access to citation tracking, in the order you should act on it.
Jun 23, 2026
~8 min read
A credible GEO agency should improve recommendations, citations and brand accuracy across ChatGPT, Perplexity, Gemini and Google AI experiences. Here are six Australian options compared by startup fit, delivery model and genuine GEO capability.
Jun 22, 2026
~6 min read
A practical, no-cost method for measuring whether ChatGPT mentions, recommends, and cites your brand across the prompts buyers actually use.
Jun 21, 2026
~17 min read
SEO, AEO and GEO are layers, not rival channels. For most Aussie SaaS founders the first dollar belongs in SEO foundations — here's the framework for deciding when AEO or GEO should jump the queue.
Jun 20, 2026
~9 min read
One wrong Disallow can quietly remove you from ChatGPT, Perplexity, and Google's AI Overviews. Here's the current AI bot list, copy-paste robots.txt configs, and a clear rule for when to allow GPTBot and when to block it.
Jun 19, 2026
~8 min read
GEO agency pricing in Australia can range from a low-cost monitoring tool to a five-figure monthly engagement. This guide breaks down what you should expect to pay, what each pricing model includes and when hiring an agency makes sense.
Jun 17, 2026
~17 min read
llms.txt is real, easy to add, and mostly misunderstood. Here's what it is, how it differs from robots.txt, a copy-paste example, and an honest answer on whether your SaaS actually needs one.
Jun 16, 2026
~9 min read
Most AEO agency lists are built for franchises and enterprise brands. This one is for SaaS and AI founders: who actually fits a startup budget, honest AUD pricing, and the questions to ask before you sign.
Jun 15, 2026
~8 min read
13.6 million Australians now use AI tools, 10.5 million use ChatGPT, and 64% have seen Google's AI Overviews. Here are 40+ AI search statistics for Australia in 2026, each written as a citable line with its source named inline.
Jun 13, 2026
~7 min read
Your competitors get named in ChatGPT answers and you don't. Here are the 6 real reasons your SaaS is invisible to AI, in the order you should check them, plus a free 15-minute co-occurrence audit.
Jun 11, 2026
~8 min read
Reddit has 100K+ active communities and 1.5B monthly visitors. Here's the exact playbook I used to get 200+ users for NoonLaunch with zero ad spend — subreddits, post formats, timing, and what gets you banned.
May 19, 2026
~16 min read
Most UK SaaS founders have tried a generalist agency and got traffic with zero pipeline. Here's what a real B2B SaaS SEO agency looks like, how to evaluate one, and what to prepare before your first call.
May 9, 2026
~8 min read
Product Hunt, Hacker News, Indie Hackers, AlternativeTo, BetaList, NoonLaunch, F6S, ShowMeYourSite, SaaSHub, OpenHunts — plus how to combine them for real traction.
Mar 31, 2026
~5 min read
From scrolling X and the Build in Public community to shipping PromptNoon, AccordKit, IndieMap, Aizecs, and NoonLaunch — what I learned building in public from India.
Mar 28, 2026
~4 min read
The role that connects products to people — owning positioning, messaging, and go-to-market so the right users understand, adopt, and stay.
Mar 12, 2026
~17 min read
The person who designs and drives the strategy that takes a product to market. ICP, positioning, pricing, GTM motion, and the skills that separate companies that grow from those that stall.
Mar 8, 2026
~22 min read
The role quietly running B2B revenue in 2026 — what a GTM Engineer does, what they build, and why companies are paying premium for it.
Mar 6, 2026
~21 min read
From a mechanical engineering degree to running GTM for B2B SaaS and AI products — this is how I learned to build and market things on the internet.
Mar 2, 2026
~2 min read
