From Mechanical Engineer to B2B SaaS GTM Strategist — Avinash Vagh

I didn't plan any of this.

Engineering degree. No clear path. A growing feeling that building things on the internet was more interesting than anything a textbook could offer.

So I started writing.

Not because I was good at it. Because it was the only lever I could pull.

That decision compounded.

Three years later, I've managed end-to-end marketing for three B2B SaaS products simultaneously, an AI coding tool, a verifiable credentials platform, and a museum ticketing solution.

I grew a product from 300 organic impressions to 140,000+ in 3 months. I led a Product Hunt launch to #17 out of 365+ products with zero paid spend. I built and sold a newsletter to 1,000+ US subscribers.

None of it came from a marketing degree or a fancy job title.

It came from doing the work, studying what worked, and iterating relentlessly.

Here's what I actually do.

I help early-stage B2B SaaS companies go from zero to traction.

Not the theory version. The actual version — content strategy, SEO architecture, community building, product launches, sales enablement, founder branding. The full stack of things that make a product visible, credible, and wanted.

My framework is simple:

• Understand the customer's problem better than they do
• Build content that earns trust before asking for anything
• Launch with community, not budget
• Measure what moves revenue, cut what doesn't

Most marketing fails because it's built on assumptions. I work from first principles — research, experiment, observe, adjust.

What I'm building right now.

At ViitorCloud Technologies, I own GTM strategy for their SaaS portfolio. Alongside that, I'm building:

• AccordKit – consent management for Indian businesses.
• PromptNoon – prompt management for marketers.
• IndieMap – a global map of indie founders.

I'm based in Ahmedabad, India. My goal is simple — work with ambitious companies worldwide, remotely, and help them build products people actually want.

What you can expect here.

I write about what I'm living through — not what sounds good in theory.

GTM strategy for resource-constrained teams. SEO that compounds without a massive budget. Product launches without a PR agency. Building personal brand as a founder or marketer. Remote work from India to the world.

No recycled frameworks. No LinkedIn-bro motivation.

Just the actual playbook from someone building in public, one product at a time.

If any of this resonates:

I'm currently open to remote Product Marketing and GTM roles with B2B SaaS companies in the US, UK, and Australia.

Or just follow along. Either way, glad you're here.

Feel free to connect with me on X — I share what I'm building, learning, and shipping in public.

→ @avinashvagh on X

— Avinash