Free Resource · 32 channels
One piece of content, 32 channels, zero guesswork. Every platform below has a specific post type and a realistic posting frequency, built from the same source idea but written natively for that channel's audience, from daily LinkedIn and X updates down to per-launch Product Hunt drops.
Publish original articles on your website, then repurpose them across your distribution channels.
Short-form, native posts on the channels that reward daily presence.
Brand page
Native text post sharing one industry insight, result, or point of view (150–300 words, no outbound link in the post body).
X
Brand account
One standalone insight or data-point post, plus one reply or quote into an active, relevant thread in your industry.
Threads
Brand account
Casual rewrite of the day's X post for a chattier tone, closing with a question to drive replies.
Bluesky
Brand account
Same insight as X, written natively (not copy-pasted) for the audience that actually lives there.
Mastodon
Brand account
Mirror of the day's X/Threads post to the fediverse audience, tagged with relevant community hashtags.
The same channels, but the founder's own voice, not the brand's. Often the stronger growth lever.
Founder X
Personal account
Personal take or behind-the-scenes post in your own voice: a lesson learned, a build update, or a reply into the day's biggest conversation in your niche.
Founder LinkedIn
Personal profile
First-person story post: a lesson, a client result, or a contrarian take, written as you, not the brand.
Founder YouTube
Personal channel
Face-to-camera video: a personal update, a lesson learned, or an unscripted walkthrough, less polished than the brand channel.
Founder Instagram
Personal account
Personal, behind-the-scenes content: a day-in-the-life Story, a candid photo, or a Reel showing the person behind the brand.
Image and video formats, built from the week's best-performing post.
Brand account
Carousel: one key insight broken into 6–8 swipeable slides on a branded template, plus a daily Story poll or behind-the-scenes clip.
Brand board
Static pin: a quote card or stat graphic pulled from the week's published content, linked back to the full piece.
TikTok
Brand account
30–60s talking-head or screen-recording: one quick tip, one product demo, or one teardown of a real example in your industry.
YouTube
Brand channel
Screen-recorded walkthrough: a product demo, an audit or teardown, or a case-study breakdown.
Full articles, reformatted natively for each platform's own reader.
Medium
medium.com
Full republish of the week's best long-form piece, with a canonical link back to the original source and a short platform-native intro paragraph.
Dev.to
dev.to
Technical rewrite of a relevant topic, written with real code snippets or examples.
LinkedIn Pulse
Article
Long-form deep-dive (1,500+ words), reformatted for LinkedIn's article editor with native headers and inline images.
X Article
Long-form post
Condensed long-form version of the week's piece using X's article format, 800–1,200 words.
Hackernoon
hackernoon.com
Cross-post of a technical or contrarian thought-leadership piece, aimed at their builder/tech-reader audience.
Brand page
Repost of the week's top LinkedIn update, trimmed and reframed for a broader, less platform-native audience.
Tumblr
tumblr.com
Visual quote card or short excerpt from the week's post, tagged into relevant topic communities.
The only channel you fully own. Treat it as the hub, not a spoke.
Substack
Newsletter
Primary send: the best post of the week, 3–5 curated links, and one personal note.
Beehiiv
Newsletter
Secondary digest for a separate list segment: a case-study round-up, doubling as a primary-newsletter failover.
Builder-credibility channels. Value first, self-promotion rarely.
GitHub
Org account · Gist
Public gist: reusable code, a template, or a script referenced from a published article.
Community account
Value-first comments in subreddits relevant to your industry. Self-written posts only inside a weekly megathread.
Hacker News
news.ycombinator.com
'Show HN' submission only for a genuinely new product or a major write-up. Never recurring content.
Where build-in-public credibility and product launches actually land.
Product Hunt
Maker profile
Full launch post for each new product or major feature, with hunter outreach 48 hours before going live.
Indie Hackers
indiehackers.com
One build-in-public milestone post, plus active comments on five other builders' threads per week.
Peerlist
peerlist.io
Short project update or quick tip posted as a Peerlist "Project" card.
Pinkary
Personal account
Reply-thread or AMA-style answer to community questions. Light, personal build-in-public presence.
Not a feed. Set once, refreshed on a slow clock, linked from every bio.
How to run this kit
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Want this run for you?
I run this exact distribution system for growing brands and solo creators: one piece of content a week, repurposed across every channel on this page, on a schedule that actually gets kept.
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