Organic Distribution Kit

Publish one original blog post every second day: 15 posts over 30 days. Cover a useful guide, customer problem, case study, or product use case, then distribute the published article.

Native text post sharing one industry insight, result, or point of view (150–300 words, no outbound link in the post body).

One standalone insight or data-point post, plus one reply or quote into an active, relevant thread in your industry.

Casual rewrite of the day's X post for a chattier tone, closing with a question to drive replies.

Same insight as X, written natively (not copy-pasted) for the audience that actually lives there.

Mirror of the day's X/Threads post to the fediverse audience, tagged with relevant community hashtags.

Personal take or behind-the-scenes post in your own voice: a lesson learned, a build update, or a reply into the day's biggest conversation in your niche.

First-person story post: a lesson, a client result, or a contrarian take, written as you, not the brand.

Face-to-camera video: a personal update, a lesson learned, or an unscripted walkthrough, less polished than the brand channel.

Personal, behind-the-scenes content: a day-in-the-life Story, a candid photo, or a Reel showing the person behind the brand.

Carousel: one key insight broken into 6–8 swipeable slides on a branded template, plus a daily Story poll or behind-the-scenes clip.

Static pin: a quote card or stat graphic pulled from the week's published content, linked back to the full piece.

30–60s talking-head or screen-recording: one quick tip, one product demo, or one teardown of a real example in your industry.

Screen-recorded walkthrough: a product demo, an audit or teardown, or a case-study breakdown.

Lightweight poll, behind-the-scenes photo, or text update posted to the Community tab to keep the channel active between video uploads.

Full republish of the week's best long-form piece, with a canonical link back to the original source and a short platform-native intro paragraph.

Technical rewrite of a relevant topic, written with real code snippets or examples.

Long-form deep-dive (1,500+ words), reformatted for LinkedIn's article editor with native headers and inline images.

Condensed long-form version of the week's piece using X's article format, 800–1,200 words.

Cross-post of a technical or contrarian thought-leadership piece, aimed at their builder/tech-reader audience.

Repost of the week's top LinkedIn update, trimmed and reframed for a broader, less platform-native audience.

Canonical-linked mirror of the month's best article on a free Wix blog (yourbrand.wixsite.com): an extra indexed page, not a primary publishing home.

Honest take: Gets indexed, but the canonical tag means it never ranks, and links from free wixsite.com subdomains carry little weight post-Panda/Penguin. Claim the handle, don't budget real time to it. Warning: don't run this across multiple free platforms purely to stack links back to your main domain — Google's spam policies explicitly flag that pattern as scaled link abuse, and it risks devaluing or penalizing the domain you're trying to help.

Canonical-linked mirror on a free WordPress.com blog (yourbrand.wordpress.com), tagged into WordPress.com's own reader for discovery.

Honest take: Still crawled, but the WordPress.com Reader has lost most of its 2012-era discovery reach, and a canonical-linked mirror won't rank on its own. Fine as a free handle, not a real distribution channel. Warning: don't treat this as a backlink source. Publishing original posts here mainly to funnel links back to your main domain, alongside the same pattern on other free platforms, is exactly what Google's scaled-content/link-spam policies target.

Canonical-linked mirror on a free Blogger blog (yourbrand.blogspot.com), a long-standing, well-indexed Google property.

Honest take: Being a Google property doesn't give it a ranking boost today, and the canonical tag caps its own search value at zero. Worth claiming the handle, not worth a recurring monthly post. Warning: deliberately stacking backlinks from here (and similar free blogs) back to your main domain reads as a manipulative link scheme to Google's spam systems, not a growth tactic — it can get those links ignored or the target domain penalized.

Canonical-linked mirror on a free Webflow site (yourbrand.webflow.io), also useful as a disposable landing page for a specific campaign.

Honest take: No built-in audience and no ranking upside for the mirrored article itself. Only worth setting up if you actually need the disposable campaign-landing-page use case. Warning: don't use it as a link-building source. A thin page here existing mainly to link back to your main domain, repeated across several free platforms, is the exact footprint Google's scaled-content-abuse policy targets.

Canonical-linked mirror on a free Ghost blog (yourbrand.ghost.io), with Ghost's built-in newsletter left disabled to avoid competing with your primary list.

Honest take: Same story as the other free mirrors: gets crawled, never ranks, no native audience on ghost.io to discover it. Low effort to set up once, not worth a recurring slot. Warning: don't run this as a backlink play. A network of free-platform posts whose real purpose is linking back to one target domain is exactly the pattern Google's spam systems are built to catch and discount.

Canonical-linked mirror on a free Micro.blog site (yourbrand.micro.blog), which also cross-posts short updates to the fediverse automatically.

Honest take: The one free mirror platform with a real, active indie-web community behind it, plus automatic fediverse cross-posting. Worth the monthly post for genuine (if niche) human reach, not just SEO.

Canonical-linked mirror on a free LiveJournal blog (yourbrand.livejournal.com). Largely a legacy, Russian-language platform in 2026.

Honest take: Mostly dead for a Western audience today: Russian-language user base, heavy spam, near-zero relevant readership. Not worth creating the account. Warning: also don't use it, or any of these free platforms, purely as a backlink source. Piling links from scattered free blogs onto your main domain reads as a manipulative link scheme to Google, not a growth tactic.

Canonical-linked mirror on a free Tumblr blog (yourbrand.tumblr.com), tagged into relevant topic communities.

Honest take: Tumblr's surviving audience is fandom, art, and niche-interest communities, not B2B service buyers. No ranking upside from the canonical tag and no realistic referral traffic for this kind of content. Not worth the account. Warning: also don't use it as a backlink source — stacking links from here to your main domain alongside other free platforms reads as a manipulative link scheme to Google, not growth.

Primary send: the best post of the week, 3–5 curated links, and one personal note.

Beehiiv

Newsletter

Secondary digest for a separate list segment: a case-study round-up, doubling as a primary-newsletter failover.

Public gist: reusable code, a template, or a script referenced from a published article.

Value-first comments in subreddits relevant to your industry. Self-written posts only inside a weekly megathread.

'Show HN' submission only for a genuinely new product or a major write-up. Never recurring content.

Full launch post for each new product or major feature, with hunter outreach 48 hours before going live.

One build-in-public milestone post, plus active comments on five other builders' threads per week.

Short project update or quick tip posted as a Peerlist "Project" card.

Reply-thread or AMA-style answer to community questions. Light, personal build-in-public presence.

Weekly discussion thread or roundup in your own subreddit (r/yourbrand), plus moderating and replying to whatever the community submits.

Public resources and roadmap hub, kept current and linked from every other channel's bio.

Google Sites

sites.google.com

Static one-pager: portfolio and case studies, refreshed monthly as a low-effort secondary web presence.